If you’re a physical therapist, you’re always looking for ways to bring in more patients. That’s how, after all, a PT practice survives. You want to attract new patients to replace the ones who leave — and it’s important to offer such great treatment that your current patients stick with the program and return again and again because what you’re doing is working.
When patients leave in great numbers, that can be the death of a business. Sometimes it’s good news that they have left; they are fully back to health. Sometimes it’s bad news; you weren’t able to help them enough, and they decided to go elsewhere.
So how do you boost business? How do you attract new patients — and keep the old ones sticking around longer? We have some ideas for your PT practice.
As you probably know, a musculoskeletal ultrasound employs a hand-held scanning device called a transducer and a gel placed directly on the skin; the PT will then use the device on the patient’s skin. Silent, high-frequency sound waves travel through the body, producing pictures of muscle, tendon, and other structures.
This can be just what you need to quickly and accurately diagnose exactly why somebody has muscle or joint pain.
Why is it so effective? The ultrasounds are performed in real-time. You can’t capture every detail and nuance in, say, an x-ray, which uses radiation (musculoskeletal ultrasounds do not). Sometimes you need images that show a body in motion. Musculoskeletal ultrasounds are especially convincing diagnostic tools when it comes to deciphering a sports injury or a chronic condition like rheumatoid arthritis.
Videonystagmography (VNG) Testing.
It’s a test that generally lasts about two hours and features an infrared video camera attached to a pair of goggles, testing the inner ear (by recording eye movements) and parts of the brain.
It’s a non-invasive, not difficult test, used to diagnose patients with symptoms of a vestibular disorder.
Somatosensory Evoked Potential (SSEP) Tests.
These are tests that analyze the nerve pathway from the peripheral nerve through the spine to the somatosensory region of the brain. If a patient of yours has a neuromuscular or demyelinating disease such as multiple sclerosis, the SSEP test will unearth that.
This is a very easy test to administer, and like an SSEP test, the patient will engage with a series of visual stimuli via a television monitor and a recording of the response as it reaches the brain. These can be especially effective tests for a baby or child who can’t express that they’re having trouble hearing or seeing. The VEP test will do the communicating for your youngest patients.
These tests take a look at the ear and the brain for auditory and brainstem disorders. It’s non-invasive and uses a series of sounds heard via a set of headphones and a recording of the response as it reaches the brain.
Similar to the VEP test, it can measure hearing, often in newborns and young children — or any patient who would have trouble taking a conventional hearing test. These tests are so non-invasive that they can be done on a sleeping baby.
Electromyography (EMG) Testing.
If your patients have nerve issues, EMG testing can help. This is another diagnostic tool that no modern physical therapy practice should be without. The EMG test is a non-invasive procedure that can help diagnose some of the worst conditions the human body can encounter, including ALS (amyotrophic lateral sclerosis), Guillain-Barre syndrome, and muscular dystrophy.
If a patient has a condition such as that, your practice is doing your patient a favor by having an EMG test can that diagnose it quickly. Time is such a vital issue due to treatment needing to start immediately. Patients can’t afford a misdiagnosis. But EMG testing virtually eliminates that possibility.
There are more diagnostic tests that we could discuss, but you get the idea. Take most of the educated guessing out of physical therapy. If you want to boost your business with innovative physical therapy methods, diagnostic testing is an excellent, effective way to go. It will benefit your patients — and your practice.
It Will Truly Boost Your Business Revenue.
And that’s why we hope you’ll consider turning your private physical therapy practice into a HODS Approved Diagnostics Center.
Unlike many franchises, where a business will change its name and business model, your private practice will still retain its name and the identity that you’ve worked so hard to create.
You’ll still practice medicine in the way that you want to. You aren’t losing a thing, but you’re gaining a lot.
Your practice will still be your practice, but one that is a HODS Approved Diagnostic Center. Along with better, innovative physical therapy technology to treat your patients, you will receive training on the equipment as well as access to HODS proprietary information, such as our system that will allow your staff to bill insurers properly.
Nobody needs to tell you how mentally punishing billing insurance can be, sifting through CPT, HCPCS codes, and ICD-10 codes. If you aren’t billing insurers properly, you’re losing money. If you’re a HODS franchise, you won’t lose money through billing anymore.
You’ll also simply be a stronger practice. In fact, we’re proud to note that throughout the pandemic, our franchisees didn’t shut down — and didn’t lose profits or patients. At the Hands-On Diagnostics headquarters, we were conducting daily COVID-19 calls to our franchisees to discuss resources available and to share best practices all members were doing. You’re always stronger as a team rather than as an individual player.
But there are other reasons you’ll be a more formidable practice if you franchise with Hands-On Diagnostics. Doctors and nurses around the country know and respect the HODS brand, which means more referrals for you as word gets out that your practice is a HODS Approved Diagnostics Center. As the brand grows and HODS reputation increases even more throughout the healthcare industry, your name recognition will grow, too, and that will mean even more referrals.
If you’re skeptical, start talking to medical professionals whose opinions you trust. See what they say.
But it really comes down to helping your patients. Innovative physical therapy methods such as diagnostics testing work. It’s safe, unintrusive, and it’s far more effective in determining a patient’s health problems than conventional methods. And by helping your patients and improving their healthcare, you will help your practice.
So, if you’re interested in bringing innovative physical therapy methods to your PT practice and improving your profits, we hope you’ll consider contacting HODS. We’ll answer all of your questions and can discuss much more with you, including financing and loan forgiveness for physical therapists.
We are looking for gifted, talented physical therapy practices to become Hands-On Diagnostics franchises. If that’s you, we hope to hear from you soon.